iGaming Business – Social gaming company Zynga has announced that its ‘Hit It Rich!’ free social slots game is now available worldwide on Google Play. The game, which is already available for free download from Apple’s App Store as well as on the web, is part of Zynga’s Casino franchise that provides consumers with a free-to-play casino experience.
Hit It Rich! features a number of branded slots games that were previously exclusive to the casino floor, such as ‘Farmville 2’, ‘The Wizard of Oz’, ‘Ted’ and ‘Sex and the City’.
Joe Kaminkow, chief game designer for Hit It Rich! at Zynga, said: “By blending the look and feel of real slot machines with iconic entertainment brands and free-to-play, social gaming elements, Hit It Rich! delivers consumers an authentic entertainment experience that mirrors the fun people have in real casinos around the world.
“By bringing this true-to-life slots experience to the web, iPhone, iPad and now Google Play, consumers now have the freedom to play their favorite branded slots games however and wherever they want.”
Since launching in October 2013, consumers playing Hit It Rich! have collectively won almost 270 billion coins each day.
On average, Hit It Rich! players generate 40 million spins each day and send more than 250,000 gifts to their friends via social channels in the game daily.
Hit It Rich! is also available in seven languages, including English, Spanish, French and Portuguese.
