In today’s Sportsbook Review.com SBR iGaming News video, a news update is given on social gaming provider Zynga joining forces with mobile loyalty and advertising company SessionM is covered. The two will collaborate on a new in-game real world rewards platform.

Also mentioned are two industry related developments with well known online sportsbooks. Zynga’s partnership with SessionM will see the two offer “mPoints” to Scramble With Friends players, which can be used to attain in-game enhancements.

The points carry a real-world value that could net a player anything from iTunes or Amazon gift cards, as well as free entry into different contests and sweepstakes.

Zynga was founded in 2007. Company headquarters are located in San Francisco, California. Zynga’s primary focus is the development of social themed games that can be integrated in all of the latest smartphones, mobile platforms, a wide variety of operating systems, as well as social networking sites like Facebook.

Popular Zynga titles include Farmville2, Zynga Poker, and ChefVille. This story originally appeared on the Sports Book Review.