The William Hill sports betting agreement with CBS is a wide-ranging partnership between the British bookmaker and American television network. William Hill will serve as the official sports book and data provider across all of the CBS Sports platforms beginning in March.

CBS Sports will be able to utilize William Hill’s odds, experts and more than 140 sports books to enhance its current digital offerings, with the aim of delivering deeper information and programming, and further engaging bettors and fans. The agreement will also include opportunities to feature William Hill data, odds and markets across CBS television programming.

In addition, William Hill will receive exclusive rights to promote its brand across CBS Sports’ digital properties, including fantasy sports platform CBS Sports Fantasy. You can read more about the William Hill sports betting agreement at iGB North America.