From iGaming Business

Only two weeks after announcing that its range of slots is being made available to players at PaddyPowerGames.com, online casino games and solutions firm Bally Technologies Incorporated has signed a similar deal with William Hill.

The last few months have seen Las Vegas-based Bally Technologies sign comparable agreements with operators including Intellectual Property and Software (IPS) Limited and Mr Green while this latest deal will see its range of real-money slots launched to UK-based players via the WilliamHill.com domain.

“Bally Technologies is excited to supply its market-leading slot content to William Hill,” said Tony Plaskow, interactive senior sales director for Bally Technologies.

“We look forward to working closely with one of Europe’s leading interactive gaming brands.’

Last month saw Bally Technologies ink an agreement to integrate content from Interblock USA LC into its iGaming platform in order to provide land-based casino operators with ‘another best-in-class business-to-business offering’ and allow them to utilise ‘world-class technology while maintaining control of their operations’.

“We are happy to partner with Bally Technologies to offer its games to William Hill customers online,” said James Curwen, head of gaming operations for London-based William Hill.