William Hill has been growing quickly in the sports-obsessed U.S. market. That aggressive expansion could see its sports books break the $1 billion barrier across several states where sports gambling was recently legalized.

The company is scheduled to report its half-year results soon and is hoping it can generate around 45% of its revenues in America. The company has positioning itself well for the start of the new NFL season in September by opening dozens of new sports books.

William Hill has secured licenses in eight states that have legalized sports betting since the Supreme Court struck down the Professional and Amateur Sports Protection Act (PASPA) in May 2018, and is close to entering the other two in Iowa and Indiana.

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