Following the recent deal that will bring six new William Hill sports betting locations to the Vegas Strip, William Hill now seems to be setting their sights on the US online gambling market. The company is reportedly looking to merge its its American business with the online casino operations of longtime partner Caesars Entertainment.

William Hill’s U.S. Chief Executive Joe Asher recently told Bloomberg that the company is in talks with Caesars about combining their sports-betting and online-gaming businesses. “There’s a lot of opportunity in there, and we think that we’ve got some really powerful assets in this space, so obviously it’s an ongoing subject of discussion,” Asher said.

Caesars says that the U.S. sports and online-gaming operations of the two combined could be worth $700 million in revenue next year. You can read more about William Hill and their moves toward US online gambling at The Street.