A William Hill NBA partnership has been secured via a deal where the sports book will become an official partner of the league. Under the agreement, William Hill will have the right to use official league betting data and league branding across its mobile platforms and sports books throughout the US.

William Hill will also be promoted across the NBA’s various official digital assets, including the NBA.com website, NBA app and the NBA’s social media platforms. In addition, William Hill and the National Basketball Association will collaborate on integrity practices.

William Hill also has a similar deal in place with the National Hockey League in North America, whereby it serves as an official sports betting partner of the ice hockey league. You can find more about this new partnership at iGB North America.