British sportsbook William Hill has announced that its US subsidiary WilliamHill US Holdco Inc. has struck a deal with NJ racetrack Monmouth Park to be their exclusive sports betting provider as well as sponsor the $1 million Haskell invitational horse race set to run later this summer on July 28th.

The move by WillHill highlights that many in the gaming industry strongly believe it is a matter of time until New Jerseyans are able to bet legally on sports; the state is currently in federal court over the issue in a case raised by the professional sports leagues and the NCAA.

CEO of WillHill US Joe Asher had the following to say: “One day sportsbetting will be legal in New Jersey and when it is William Hill will be there. In the meantime, we are really excited to sponsor the William Hill Haskell Invitational, one of America’s great races for three-year-olds at one of America’s great racetracks,” according to a report by iGaming Business.

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