The online casino industry is a global market worth $59 billion dollars and this growth is not expected to slow down. According to Statista, the size of the market is forecast to almost double by 2023.
Further industry statistics illustrate just how popular online gambling has become. It is estimated that 1.6 billion people gamble online, be it to play slots on a mobile casino site, buy a lottery ticket online or place a sports bet with online bookmakers. That’s 26% of the population using online platforms to gamble. Growth in the market and in the popularity of online gambling is attributed to a number of factors including higher trust of gamblers playing online and advancements in app and mobile technology.
It’s never been easier for a casino operator to set up an online site and there are thousands on the market. For an online casino site to stand out the platform needs to be optimised to deliver the best possible experience to its users.
What Is Web Optimisation?
In the online gambling industry, casino operators need to have a competitive advantage, and this can be achieved by planning and implementing web optimisation strategies.
Web optimisation is a scientific approach to improving a website or an app’s performance. For example, an online casino should optimise its site to improve the rate at which users sign up for an account and play games on the site. To achieve this, technical and marketing techniques are used to acquire internet traffic, engage users, and convert them into customers.
Web developers and designers are experts in web optimisation and can tailor gaming platforms to fit target market needs. They can begin the process with specialised products, which include turnkey casino software and true product localisation programming. These are used to create market-leading sites and to deliver the best possible content for clients.
Optimisation Strategies
There are a number of important web optimisation strategies that can be implemented on a casino site to ensure that it stands out from competitor platforms. These include mobile experience optimisation and user experience (UX) optimisation.
Optimising a casino platform’s mobile experience is crucial in ensuring the success of an online casino site. The majority of traffic online is mobile traffic. If a casino website provides a fantastic experience for users on a laptop or desktop, it needs to deliver the same level of experience on a mobile too.
Another strategy is to improve overall UX. A casino site can be tested to identify and solve any UX issues such as the running speed of the site and how straightforward it is to use it. The casino with the smoothest user experience will stand out from its competitors and attract the most customers.
Sounds complicated right? Thankfully for casino operators, they are able to consult with web developers and designers who will continually monitor a casino platform. Any problems identified can be dealt with quickly, the reach and impact of a site can be evaluated using data-led analytics and bespoke optimisation strategies can be utilised.
What is certain is that in the age of internet technology and the ever-growing online gambling market, web optimisation is key if a casino operator wants its site to stand out.
