One of the most popular global and local website ranking systems, can you use Alexa for SEO? Despite the fact that the Alexa ranking does not reflect web traffic 100% accurately, it is still very important for webmasters to improve their rank *depending*.

Advertisers look at their rank to offer advertising prices. And while that may not be Alexa for SEO in its purest form, many advertising networks set a minimum Alexa rank that websites must meet in order to join. Alexa ranking is even more important for e-commerce sites because better ranking means the websites have more credibility, more traffic, more visitors, and more customers using the services.

Alexa ranking is based on the tracking information sent from Alexa Toolbar users, and a “statistics widget” you can add to your website. Alexa rank has no bearing on SEO or “Google page rank”. It primarily measures traffic and popularity stats. Google does not look at those metrics. So is it worth trying to better your Alexa ranking?

It is if you need advertisers or advertising networks to consider your website worthy of their advertising efforts. If you do not place any ads on your website or participate in any advertising networks it is probably not worth your time. And remember, the lower your score the better.

A global score of under a 100,000 is a good number to initially shoot for. At the time of writing, my Alexa score is 600,000 something. So while you don’t use Alexa for SEO, your SEO will certainly help your Alexa score. This story originally appeared on Website Code Tutorials.