From iGaming Business
Online payments provider Optimal Payments is returning to the iGaming market in the United States after signing an agreement with leading Internet and land-based casino games and solutions firm Bally Technologies Incorporated.
Isle of Man-based Optimal Payments, which was formerly known as Neovia Financial, was a victim of 2006’s Unlawful Internet Gambling Enforcement Act (UIGEA) in America and retreated to Europe and Asia after paying a fine of $136 million.
The deal with Bally Technologies will see Optimal Payments provide the Las Vegas-based firm and its online gaming customers with payments and related services following the integration of its Netbanx platform.
“This partnership is part of our ongoing strategy to build a complete solution for the regulated United States gaming market that will enable operators to bridge the land-based with online worlds,” said Joel Leonoff, President and Chief Executive Officer for Optimal Payments.
“Bally Technologies is a recognised leader in platform and content for both land-based and increasingly online gaming. We are pleased to be working with Bally Technologies and its customers and this agreement demonstrates our ability to provide real value to both technology providers and gaming operators alike.”
Optimal Payments stated that customers of Bally Technologies will be able to use its Netbanx payment gateway for a multitude of services including credit and debit card processing and risk management along with the dispensation of electronic cheques.
“We are excited to partner with Optimal Payments to bring an integrated gaming and payments solution to our online gaming customers in the United States,” said John Connelly, Business Development Vice-President for Bally Technologies.”
