iGaming Business – Online gaming operator Unibet has agreed a deal to become the official betting partner of the Ultimate Fighting Championship (UFC) mixed martial arts organisation. The deal will come into effect immediately and run for two years until 2016.
The partnership will cover the UK, Ireland, Scandinavia, Belgium, Netherlands, France and Australia. Unibet will work on a range of betting offers for UFC events to support the partnership.
“The UFC has really established itself as a leader in both sports and entertainment, while Unibet has managed to do the same in the gambling sector,” Unibet’s chief marketing officer Nils Anden said.
“As part of this exclusive partnership, we are currently working on a wide range of exciting new bet offers for UFC events; markets that will take the betting experience of fight night to a whole new level.”
Garry Cook, executive vice-president and managing director of UFC EMEA, added: “This is a great opportunity for our fans to step into the world of the UFC in a new and engaging way.”
