Online Casino Archives – The UK’s Gambling Commission’s approach to implementing the Gambling (Licensing and Advertising) Bill would mean an end to the sponsorship of Premier League clubs by Asian gambling firms.

The Bill requires a gambling operator based outside of Great Britain to obtain a license from the Gambling Commission if the operators “knows that the facilities [for remote gambling] are being used, or are likely to be used in Great Britain.”

The main reason that Asian companies sponsor British clubs is in order to advertise to Asian customers where the Premier League is hugely popular, both to watch on TV and as a betting medium. The sponsorship counts as advertising within the Gambling Act 2005 and is currently permitted since all of the operators are based or licensed in the EEA.

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