NJ.com – Trump Plaza is partnering with British company Betfair to offer Internet gambling once it begins in New Jersey next month.
Betfair is one of Britain’s largest online betting companies, and it owns TVG, the platform provider for 4NJBets. That is the only horse racing account-wagering platform available to New Jersey residents.
“New Jersey is leading the way by launching online gaming and creating a new economy,” said Paul La Fontaine, the company’s managing director of gaming. “Betfair brings more than a decade of online experience, and through our platform will be pleased to enable play anywhere, anytime, through web and mobile devices.”
Betfair’s alignment with Trump Plaza had been rumored for months, but the company didn’t confirm the alliance until this morning. The company has more than 4 million registered users.
The company has begun running digital display ads at ferry terminals in Hoboken targeting commuters. It also has launched Twitter and Facebook social profiles where it plans to host free-to-play competitions and sweepstakes ahead of the start of real gambling in New Jersey. That happens Nov. 26 after a five-day invitation-only test period to make sure all the systems work properly.
New Jersey has already awarded Internet gambling permits to five casinos, clearing them to begin offering online gambling once it starts. They are the Borgata Hotel Casino & Spa; the Golden Nugget Atlantic City; Trump Plaza and the Trump Taj Mahal Casino Resort; and the Tropicana Casino and Resort.
