A shift is occurring in the NCAA sports betting relationship. After decades of resistance to legalized gambling on sporting events (with six years as the lead plaintiff in the lawsuit against New Jersey that eventually made its way to the Supreme Court) the NCAA is moving to address sports betting integrity in new ways.
“Sports wagering is going to have a dramatic impact on everything we do in college sports,” said NCAA executive Mark Emmert at the organization’s annual convention in January and first reported by the Associated Press. “It’s going to threaten the integrity of college sports in many ways unless we are willing to act boldly and strongly.”
The NCAA also said it would form an internal group to study “how best to protect game integrity, monitor betting activity, manage sports data and expand educational efforts.”
The NCAA’s efforts are due, in part, to a confluence of recent events that have highlighted the need for a change in how sports betting is monitored.
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