iGaming Business – Gaming research company Commercial Intelligence (CI) has reported that the regulation of online gambling in New Jersey has led to a “marked improvement” of players from non-approved websites to those now approved in the US state.
Speaking at the ICE Totally Gaming Exhibition, CI said that its research showed that of the 65% of New Jersey online players using non-approved websites, 35% have switched to one or more of the approved sites.
Geoffrey Dixon, head of research at CI, said that the movement towards regulated websites would in turn help generate greater tax revenues for the state.
“All eyes are on New Jersey as a possible barometer of success for other states and our findings identify a huge fiscal reward in terms of tax yields derived from regulated gaming,” Dixon said.
“The impact of the New Jersey test bed is significant for the future of online gaming across the USA.
“Furthermore, of the online players that we researched just two weeks ago, 35% had only begun gaming online following New Jersey’s decision in November 2013.
“This level of take-up, coupled with the movement to approved sites, represents a compelling fiscal case study for states seeking to cut their budget deficits.”
