Tag: Zynga social gaming
Zynga Social Gaming Looks Ahead After Tough Year
December 31, 2013
The year 2013 was a volatile one for Zynga social gaming as the company went through a significant strategic and management transition and terminated some of its well known games. Revenues and profits continued to slide as the user base shrank. The only silver lining was that the company’s key franchises Farmville, Farmville 2 and Zynga Poker continued to lend support. Going forward, Zynga will primarily focus on mobile gaming and further development of its own gaming platform. Under the new leadership, the company is confident that it can reinvent itself and bounce back by bringing more stability and predictability…