What Does Zynga’s Launch Of An Internet Gambling Business Really Mean?

There has been much  commentary in the press and on blogs about Zynga’s  anticipated and perhaps rather late entry into the Internet gambling(iGaming) business.  This topic has been discussed for years and it is finally here. Although Zynga is the 600 pound social/freemium game company in the room they are not the first cross over company to have a social/freemium business and an Internet gambling business under one roof. Gamesys’ Jackpotjoy was one of the first “true” crossover entries into the combined social and iGaming  realm. However, Gamesys has come from the opposite direction having been in the  UK Internet gambling…