Tag: younger gambler
Atlantic City targets younger demographic
April 19, 2014
NJ Spotlight – As Atlantic City’s “Do AC” campaign enters its second year, the Atlantic City Alliance, a casino-funded marketing group, is refocusing its message, promoting specific events it hopes will pull in more tourists rather than emphasizing AC as a clean and safe place to visit. Atlantic City, meanwhile, is still struggling to find its feet. Entertainment and food revenue leveled off in 2013, according to the ACA’s 2014 report, after increasing for the previous four years. Casinos continued to lose money, although at a slower rate. And 2013 revenue was flat, or at least posted a very modest…