Tag: younger demographic
Casinos should focus on younger demographic
Mississippi Business Journal – Forbes says Tilman Fertitta is worth $2.4 billion. He became a wealthy businessman by making smart decisions, being opportunistic and having a business-is-business attitude. But even when the owner and CEO of Fertitta Entertainment walks into one of his three Golden Nugget casinos, one thing scares him — the changing landscape of the customers. “One of my scariest things that is young people do not play slot machines,” said Fertitta, who was the keynote speaker kicking off last week’s Southern Gaming Summit in Biloxi. “I go to all these places, it’s not young people playing slot…
Atlantic City targets younger demographic
NJ Spotlight – As Atlantic City’s “Do AC” campaign enters its second year, the Atlantic City Alliance, a casino-funded marketing group, is refocusing its message, promoting specific events it hopes will pull in more tourists rather than emphasizing AC as a clean and safe place to visit. Atlantic City, meanwhile, is still struggling to find its feet. Entertainment and food revenue leveled off in 2013, according to the ACA’s 2014 report, after increasing for the previous four years. Casinos continued to lose money, although at a slower rate. And 2013 revenue was flat, or at least posted a very modest…