William Hill, America’s leading Race & Sports Betting company, is partnering with Caesars Entertainment to bring back pari-mutuel simulcast wagering to the Horseshoe Council Bluffs Casino. Bettors at the William Hill Race Book inside the Horseshoe Council Bluffs Casino will be able to wager on major Thoroughbred, Harness, and Greyhound tracks from around the country – seven days a week. The simulcasting area will be adjacent to the main Casino floor and include a state-of-the-art Sports Bar and video wall. Pending regulatory approvals and the construction schedule, the William Hill Race Book will open prior to the 2017 Kentucky Derby….

The UK’s William Hill and Canada’s Amaya are in discussions that could lead to a £4.6bn all share merger to create one of the world’s largest gambling companies, as the groups become swept up in the wave of consolidation hitting the betting industry. On Saturday, the boards of the two companies confirmed they were in talks in response to press speculation, saying that a merger would create a clear international leader across online sports betting, poker and casino games. The merger would be classified as a reverse takeover, with the smaller group William Hill taking over the larger company, Amaya….

Betting firm William Hill has launched a new contactless payment card that will let you spend your winnings as soon as they roll in. The company William Hill Labs development team has teamed up with MasterCard to offer new Priority Access card offers an instant transfer of funds from a user’s online account that they can spend immediately, on whatever they want. In doing so, William Hill says it can replicate the feeling of winning in a bookies and walking away with a handful of money to spend, and bring it to its three million online account holders. The card…

Top gambling operators William Hill and Ladbrokes are about to be under investigation by the Australian Federal Police due to allegations of both companies breaking local gambling laws. According to reports first revealed by The Australian, the two companies may be facing multi-million dollar fines if they are found guilty of breaching specific gaming laws. It is believed that both companies has breached the ban in place for live betting in Australia. Last month, allegations of both firms taking bets online surfaced. The companies were reportedly allowing customers to keep their microphone on at the computer to try and stay…

William Hill has announced that it is to exit the Estonia and Portugal gambling markets by the end of the month due to “recent regulatory developments”. In an email to affiliates, the bookmaker said that none of its products will be available to access in the two countries as of June 28. Players will still have access to their accounts in order to withdraw any existing funds, but affiliates will be required to remove all marketing materials from their websites that relate to Estonian and Portuguese punters. “We would like to inform you that following recent regulatory developments in Estonia…

Online gaming content developer Net Entertainment (NetEnt) has expanded its services into the land-based market after launching games across William Hill’s UK retail network. As reported by iGaming Business, NetEnt last year struck a deal with William Hill to provide the bookmaker with games for its licensed betting shops in the UK. After a successful integration process, these games will now be made available in shops around the UK, with the first of these titles to be launched gradually over the next few weeks. Per Eriksson, president and chief executive officer of NetEnt, said: “We provide leading-edge digital casino solutions…