Maybe the biggest thing that jumped out from the NHL’s official press release Thursday announcing William Hill as the official sports betting partner of the league, but this item: “Betting on NHL games has increased 38% during the 2018-19 season at William Hill’s Nevada Sports Books. ” As the sport that has always lagged far behind the other big three North American pro leagues when it comes to the overall betting take as sports books, this statistic might be the most encouraging aspect of all for a league that once was wary of dipping its toes into the world of…

In a civil complaint filed Tuesday in federal court in New Jersey finds FanDuel sued by bookmaker William Hill for copyright infringement. The suit is in regard to a betting guide being distributed at the Meadowlands Racetrack sportsbook. William Hill, which operates the sportsbooks at Monmouth Park racetrack and Ocean Resort Casino in New Jersey, is seeking damages and injunctive relief after discovering that FanDuel’s betting guide included identical wording from parts of the “How to Bet Guide” published by William Hill on June 5, 2018. FanDuel opened the sportsbook at the Meadowlands in mid-July, when it began offering the betting…

U.S. sports teams are clamoring for sponsorship deals with British bookmaker William Hill as legal sports betting starts to take off in the United States, the chief executive of the company’s American division told Reuters on Wednesday. Since the U.S. Supreme Court issued a ruling in May that flung open the doors to legal sports wagering across the country, the company has been “inundated” with emails and phone calls from teams looking to do sponsorship deals, said Joseph Asher, CEO of William Hill U.S. Asher’s remarks come as sports betting gets set to expand nationwide in states that agree to…

It won’t be open for another month, but the Ocean Resort Casino in Atlantic City already has booked its first guest. In gaming terms, it has hooked a whale. The William Hill company, the most prolific sportsbook in Vegas, will oversee the Ocean Resort’s sports gambling operations. The Ocean Resort is the former Revel Casino, at the north end of the AC boardwalk. Business is contingent, of course, on the New Jersey legislature’s approval of sports betting, which could come within the next week or so. The floodgates to that process were opened when the U.S. Supreme Court overturned a…

When the Vegas Golden Knights score their second goal against the Edmonton Oilers—a nifty midair redirection of a shot from the blue line—the foghorn blasts and chants of “Go Knights go!” take a couple of minutes to die down. It’s a Thursday night in February at the new, 20,000-seat T-Mobile Arena on the southern end of the Las Vegas Strip. “They have cost us a lot of money,” says Joe Asher, who’s watching in a suite above center ice in blue jeans and a half-zip fleece. Asher, chief executive officer of William Hill US, oversees the largest collection of sportsbooks…

William Hill’s largest shareholder has been trying to spark new merger and acquisition talks over the past several months, The Sunday Times reported. Privately owned hedge fund Parvus Asset Management owns a 14.3% share in one of UK’s largest gambling operators. The UK Government is set to publish a triennial review of the country’s gambling industry with particular focus on the highly controversial fixed-odds betting terminals. It is believed that new measures on how the machines are to be regulated will be introduced and these will certainly come as a big blow to the operator’s profitability. This is why it…