In a move that is sure to shake up the gambling industry, Caesars buys William Hill for close to $4 billion. The deal was announced today, as shareholders of the British bookmaker will receive a 25% premium with a closing share price of 217.60 pence. The two companies said on Monday that they were in advanced talks over a possible offer at 272 pence for each William Hill share, which the U.K. company said was “minded” to recommend to its shareholders. ““William Hill’s sports betting expertise will complement Caesars’ current offering, enabling the combined group to better serve our customers…

The war for US sports betting domination has begun, and with over $150 billion in annual revenue up for grabs the stakes are high. This week the first shots were fired in what is sure to be a long and hard fought battle.   Hello my friends! Thanks so much for streaming another edition of This Week in Gambling, where the battle for sports betting supremacy in America has begun… and that is this week’s big story! Betting on sports is now legal in 22 states and the District of Columbia. Plus, another seven states are currently considering regulating the…

As sports betting in America continues to explode, Caesars Entertainment has made a multibillion-dollar offer to acquire William Hill for nearly $4 billion. The companies said in a joint statement that the Caesars could offer $3.45 per Will Hill share, which is an 81% premium to the stock’s average price over the past three months. The deal would give Caesars control of their US joint venture. Meanwhile, William Hill says it has a 32% share of revenue in the Nevada sports betting market while rapidly expanding in other states. The American Gaming Association expects nearly 35 million people, or 13%…

Following the recent deal that will bring six new William Hill sports betting locations to the Vegas Strip, William Hill now seems to be setting their sights on the US online gambling market. The company is reportedly looking to merge its its American business with the online casino operations of longtime partner Caesars Entertainment. William Hill’s U.S. Chief Executive Joe Asher recently told Bloomberg that the company is in talks with Caesars about combining their sports-betting and online-gaming businesses. “There’s a lot of opportunity in there, and we think that we’ve got some really powerful assets in this space, so…

The Nevada Gaming Commission has approved a number of locations for William Hill sports books at casinos on the Vegas Strip. William Hill will soon begin operating sports books at The Cosmopolitan, the Silverton, and both The Venetian and Palazzo. The Palms and Tropicana sports books also were part of the deal but those properties remain closed. Joe Asher, CEO of the U.S. subsidiary of London-based William Hill, said the acquisition of CG Technology assets (which made the move possible) isn’t as much about expanding his company as it is for getting a bigger slice of the Las Vegas Strip…

William Hill has been growing quickly in the sports-obsessed U.S. market. That aggressive expansion could see its sports books break the $1 billion barrier across several states where sports gambling was recently legalized. The company is scheduled to report its half-year results soon and is hoping it can generate around 45% of its revenues in America. The company has positioning itself well for the start of the new NFL season in September by opening dozens of new sports books. William Hill has secured licenses in eight states that have legalized sports betting since the Supreme Court struck down the Professional…