Tag: William Hill Miapuesta
William Hill exercises Miapuesta call option
September 10, 2013
SBR – British bookmaker WilliamHill (SBR rating A) has finalised their acquisition of Spanish-facing betting company Miapuesta. WillHill took advantage of a six-month call option it held in its pocket following the initial agreement with Miapuesta’s parent company Sportingbet (SBR rating D+), which SBR reported on earlier in the year. WillHill had the benefit of a relatively quick approval by SportingBet shareholders in the deal, as reported by SBR in February. The total WillHill acquisition of SportingBet was worth up to a total of $716.4 million. WilliamHill intends to totally rebrand the Spanish business and is keen on improving their…