A storm has been brewing in the online gambling world in recent months, and players are generally completely unaware. In May 2015 the Gambling Commission released a Licence Conditions and Codes of Practice (LCCP) notice which required “all licensed gambling operators to include in their advertisements any significant limitations relating to promotions, to avoid misleading consumers”. For the most part the industry neglected to take heed of the warning, and continued business as normal. Even after the Gambling Commission raised concerns directly with operators in subsequent months, they arrogantly failed to acknowledge the implication of their wrongdoings. Bgo Entertainment was…