Tag: UM London
UM London handed Cashcade media contract
March 6, 2014
iGaming Business – Online gambling marketing firm Cashcade, the owner of the Foxy Bingo and Cheeky Bingo internet bingo brands, has awarded its media planning and buying contract to full media communications agency UM London. The Brand Republic website reports that the contract, which was awarded after a competitive pitch, is worth £8 million (€9.7 million/$13.3 million). The appointment will see Cashcade move from independent media agency Concord, but would not affect Foxy Bingo’s creative shop, The Biscuit Agency. UM London has begun working with the brands and has already negotiated the renewal of Foxy Bingo’s sponsorship deal with The…