Unibet and UFC agree betting partnership

iGaming Business – Online gaming operator Unibet has agreed a deal to become the official betting partner of the Ultimate Fighting Championship (UFC) mixed martial arts organisation. The deal will come into effect immediately and run for two years until 2016. The partnership will cover the UK, Ireland, Scandinavia, Belgium, Netherlands, France and Australia. Unibet will work on a range of betting offers for UFC events to support the partnership. “The UFC has really established itself as a leader in both sports and entertainment, while Unibet has managed to do the same in the gambling sector,” Unibet’s chief marketing officer…