From The Conversation – That bookmaker Tom Waterhouse has sold his eponymous company to British bookmaking powerhouse William Hill is no surprise. Waterhouse’s recent very public bid for recognition and market share was widely viewed as a strategy to make his company a bright prospect amidst the plethora of online bookies licensed to operate in Australia. That his high-profile self-promotion exercise also infuriated sports fans watching their favourite code on TV was collateral damage. His competitors accused him of queering their (marketing) pitch by his ubiquitous, high-profile (and expensive) TV promotion of live odds. Public outcry forced reluctant politicians to…