As technology advances, there have been major innovations in the iGaming industry. Both online casino and online sports betting operators are now turning to look at more creative ways to engage users. Trends are changing, demands are growing and the focus is on a more interactive gaming experience. To give you a bit of insight into what’s happening in the industry, specifically from a sports betting view, we explore the latest trends in 2017. With a focus on eSports, the niche rapidly grew in popularity in 2017 with a boom of new players joining in on the action. The game…