U.S. sports teams are clamoring for sponsorship deals with British bookmaker William Hill as legal sports betting starts to take off in the United States, the chief executive of the company’s American division told Reuters on Wednesday. Since the U.S. Supreme Court issued a ruling in May that flung open the doors to legal sports wagering across the country, the company has been “inundated” with emails and phone calls from teams looking to do sponsorship deals, said Joseph Asher, CEO of William Hill U.S. Asher’s remarks come as sports betting gets set to expand nationwide in states that agree to…

iGaming Business – UK bookmaker William Hill has extended an agreement with Musselburgh Racecourse to continue its title sponsorship of the Scottish Sprint Cup annual horseracing event. The deal will run for three years, from 2015 until 2017. The £100,000 (€124,855/$170,210) five-furlong race is hosted at the Musselburgh Racecourse each year and is regarded as the venue’s showpiece event. The race will continue to be known as the £100,000 William Hill Scottish Sprint Cup under the terms of the deal. The agreement will strengthen William Hill’s Scottish sports sponsorship portfolio, which also includes the Ayr Gold Cup Festival horseracing event…

iGaming Business – Swedish gambling regulator Lotteriinspektionen has threatened organisers of the Stockholm Marathon with a fine of SEK2 million (€220,286/$304,599) if the race goes ahead featuring the branding of online gaming operator Unibet. As reported by iGaming Business, Unibet recently struck a deal with race organiser Stockholm Marathon Group to become one of the main sponsors of the marathon, which is due to take place in Sweden’s capital city on May 31. Under the deal, Unibet branding is due to appear along the race route and the operator will also offer special betting markets on the event. However, the…

Online Casino Archives – The UK’s Gambling Commission’s approach to implementing the Gambling (Licensing and Advertising) Bill would mean an end to the sponsorship of Premier League clubs by Asian gambling firms. The Bill requires a gambling operator based outside of Great Britain to obtain a license from the Gambling Commission if the operators “knows that the facilities [for remote gambling] are being used, or are likely to be used in Great Britain.” The main reason that Asian companies sponsor British clubs is in order to advertise to Asian customers where the Premier League is hugely popular, both to watch…

iGaming Business – Australian entertainment group Crown Resorts has agreed a one-year extension to its shirt sponsorship deal with the National Rugby League’s Melbourne Storm rugby league team. Crown Resorts has sponsored the club since 2011 and the new deal will extend this relationship through to the end of the 2014 season. Under the deal, Crown Resorts branding will continue to appear in the main sponsorship position on the front of Storm players’ jerseys. “Melbourne Storm is delighted to see the club’s partnership with Crown Resorts enter into its fourth year; it is a strong relationship and they continue to…

From iGaming Business Online gaming provider bwin.party digital entertainment has announced that it is in the ‘final stages’ of agreeing a long-term deal to serve as the official digital partner of Spanish football club Real Madrid. The new agreement will follow the conclusion of bwin.party’s existing six-year shirt sponsorship arrangement with the record 32-time domestic champions, which is due to end this weekend. “Our decision not to renew the shirt sponsorship brings to an end one chapter in our relationship with Real Madrid, which has delivered six highly successful years of brand promotion for bwin on the shirts of one…