Sky Betting & Gaming has appointed Jochen Weiner as managing director of its Sky Bet Deutschland business in Germany. In his new role, he will lead Sky Bet’s strategy to expand its presence in Germany, reporting directly to chief executive Richard Flint. Weiner served as managing director of Tipp3.de, the now-defunct online betting operator of German telecommunications company Deutsche Telekom, from 2015 until earlier this year. More at iGaming Business

Sky Bet, the online gaming subsidiary of UK pay-television broadcaster BSkyB, has agreed a deal to sponsor the opening race of the next five editions of the Cheltenham Festival horse racing event. Under the five-year deal, the first race of the annual event will be known as the Sky Bet Supreme Novices’ Hurdle. The deal is Sky Bet’s first major sponsorship involvement at the Cheltenham Festival. In addition, Sky Bet will also sponsor two Grade Two novices’ hurdles on ‘The Road to Cheltenham’ a series of races leading up to the Festival. The Sky Bet Novices’ Hurdle will take place…

From iGaming Business – UK online gambling brand Sky Bet has agreed a five-year deal to become the new title sponsor of The Football League. From the 2013/14 season, the organisation’s flagship competition will be titled The Sky Bet Football League with its three division named The Sky Bet Championship, Sky Bet League 1 and Sky Bet League 2. In addition to title sponsorship rights, Sky Bet will also use the agreement to explore opportunities to offer customers exclusive access to competitions and promotional offers including access to The Football League match tickets. As well as offering fans access to…

From iGaming Business Sky Bet, the sportsbetting division of parent company Sky Betting and Gambling, has agreed a deal to become the official betting and gaming partner of Leeds United for the 2013/14 season. In addition to delivering matchday betting operations, Sky Bet will also feature heavily across the second-tier club’s digital marketing and broadcast platforms. The sportsbetting company will receive television and signage branding at the club’s Elland Road stadium, engagement opportunities with fans and advertising across all matchday media platforms including the club’s own LUTV pay-television channel. “In addition to providing in-stadium matchday betting for fans, our trading…