A few weeks ago we devoted an entire show to how betting operators in America were pushing the envelope of advertising their sports betting apps. We argued that the situation was rapidly escalating, and that it had the potential to follow the same path as what’s currently happening the United Kingdom. Right now, the UK is facing monumental changes to their gambling industry regulation, and it all stems from a public push back against the betting operators there. Industry opponents took full advantage of the situation by pushing the threat of gambling addiction to the forefront, even though the problem…

The new responsible gambling television advert features a character called Mr Brightside, who is shown enjoying a night out with friends despite having earlier been denied a winning football bet by a decision of a linesman. The advertisement finishes with a message that reads ‘Please Bet Responsibly’ and does not include any promotional or sales messages. Ladbrokes said the advert is one of a number of measures it has taken to help promote responsible gaming, such as the introduction of the Association of British Bookmakers code of player protection, new set limits software on machines and retraining staff to include…