After the settlement approved by the US District Court of Northern California over privacy on Facebook, the company will have to pay $20 million for putting users’ names and faces in “Sponsored Story” ads without their permission and without paying them, the issue on the compliance with applicable privacy laws of other direct marketing practices on social media has become more and more prominent. In the case referred above, the US District court found that 150 million Facebook users had their names and/or likeness misappropriated to promote products and services through Facebook’s sponsored stories program. However, interestingly the court also…