PartyPoker player traffic up following software update

iGaming Business – PartyPoker, operated by online gaming giant bwin.party, has reported a rise in cash game traffic in the wake of a new software update launched last Thursday. According to the PokerUpdate.com website, PartyPoker claims that traffic has increased by 3% since the update was launched. The focus of the new software launch in early September was on recreational players, offering achievements, missions and social interaction. SOURCE