A Stars Group NBA partnership has become a reality, as the PokerStars operator become an authorized gaming partner of the National Basketball Association. As an official partner of the NBA, The Stars Group gains the right to use official league betting data and its trademarks on its BetStars-branded sports betting site. The operator’s brands will also be promoted across the NBA’s digital assets including its NBA TV channel, as well as via its official website, app and social media channels. In return, The Stars Group will promote the NBA across its various brands, including PokerStars. The new Stars Group NBA…

English Premier League football teams Leicester City, Norwich City and West Bromwich Albion have all secured partnerships with gambling companies. Leicester has agreed a deal with Betfair that will see the online operator become the club’s official betting partner. Although the terms of the deal were not disclosed, it has been confirmed that the partnership will commence ahead of the 2015-16 season, which kicks off this weekend. Meanwhile, West Brom has signed a one-year partnership with NetBet that will run for the duration of the 2015-16 season. Under the agreement, NetBet will serve as the club’s betting partner and benefit…

Sunderland AFC has announced a new partnership agreement with Betfair who become the club’s betting partner in the UK. A deal with the Premier League outfit was secured at the back end of last week that will see the online betting company effectively use the club’s platforms to engage with supporters. Sunderland AFC’s commercial director Gary Hutchinson said of the deal: “I am absolutely delighted to welcome Betfair to the Sunderland family. It is the fourth addition to the club’s partnership portfolio ahead of the 2015-16 season and we look forward to building a successful relationship with them.” The European and US iGaming…

NBA European partnerships are reportedly being discussed with various global betting companies over the possibility of securing a European partner. According to NBC Sports the NBA is keen on securing an official partner in Europe’s various regulated markets that allow consumers to bet on US professional sports leagues. The report names bwin.party and William Hill as two of the betting companies believed to be involved in the talks, but suggested that other operators have also spoken to the NBA. Both bwin and William Hill wouldn’t comment on the story when contacted by iGaming Business. An unnamed source that claims to have…

iGaming Business – English Premier League top-flight football club Liverpool has extended its partnership with online betting and gaming provider 188Bet until the end of the 2015-16 season. Under the two-year extension, 188Bet will continue to use the club’s platforms in Brazil and Asia to promote exclusive promotions and gaming prices surrounding each Liverpool fixture. Since 2012, Liverpool has been evolving its global betting partnership strategy, which allows betting partners to deliver a geo-targeted approach. “We’ve had great success over the last five years, continually adding value to our working relationship,” Liverpool chief commercial officer Billy Hogan said. “188Bet will…

iGaming Business – Online casino and solutions firm Bally Technologies has expanded its partnership with Golden Nugget to become the exclusive enterprise-wide system provider for the land-based operator’s five gaming properties in the US. The new deal will cover Golden Nugget properties in Nevada, New Jersey, Mississippi and a soon-to-be-opened casino resort in Louisiana. Bally’s systems offerings, which will be connected to almost 6,400 slots and table games, will also be customised to be integrated with the Golden Nugget ‘Select Club’ loyalty programme at more than 440 restaurants nationwide. In addition to the Bally systems already installed at Golden Nugget’s…