iGaming Business – Irish bookmaker Paddy Power has launched a new advertising campaign for what it claims is the world’s first ‘fully personalised’ sportsbetting app. According to the Marketing Week website, the bookmaker has launched the app as part of a wider plan to boost digital revenue through enhanced mobile gaming products. The new messenger app allows users to select the sports they wish to receive news and updates from in order to place the bets they want. The app boasts features such as live text commentary on football matches, account balance updates, live odds information and the option to…