From iGaming Business Irish bookmaker Paddy Power is to become the first company to trial real-money sportsbetting on social networking website Facebook. Paddy Power In-Play, an in-house developed product, is being trialled as a Facebook application for UK desktop customers; a market the social network has selected for the initial launch of real-money gambling on the platform. The app will bring social engagement to online betting, allowing customers to bet on a range of sports through the website while also giving them the opportunity to engage with other users. Player participation will be subject to strict age verification checks. Peter…