NHL set to expand with mobile gaming

iGaming Business – The National Hockey League (NHL) is to target the mobile gaming market as a way of increasing the growth of the North American ice hockey competition, according to the NHL’s vice-president of mobile marketing and strategy, Chris Golier. The Insidemobileapps.com website said that Golier and the NHL had identified mobile as a key platform on which to target fans. Golier said the NHL has utilised its strategic partnership with online video technology firm NeuLion to create a number of new apps and experiences for both current and potential fans. “This season we’ve launched a few mobile games…