IGB Affiliate – The media world was buzzing on January 9, 2014, when the Philadelphia 76ers of the NBA (locally known as the Sixers) and the New Jersey Devils of the NHL became the first major US-based professional sports teams to sign a sponsorship deal with an online gambling company, PartyPoker. To learn more about the story behind this ground-breaking deal, and what it means for the future of online gambling in the United States, iGB Affiliate spoke exclusively to Scott O’Neil, CEO of the Devils and Sixers. How will the PartyPoker brand be integrated into the New Jersey Devils and Philadelphia 76ers teams,…

Bloomberg – The Josh Harris-controlled Philadelphia 76ers and New Jersey Devils signed a multiyear marketing agreement with partypoker, becoming the first major U.S.-based professional sports teams to align themselves with online gambling. The agreement with the unit of Gibraltar-based Bwin.Party Digital Entertainment Plc (BPTY), the teams and Prudential Center, home to the Devils, comes about a year after New Jersey legalized online gambling, which is expected to be a $7.4 billion business in the U.S. by 2017, according to the research firm H2 Gambling Capital. Nevada and Delaware are the only other states to allow online gambling. “This is our…