A Stars Group NBA partnership has become a reality, as the PokerStars operator become an authorized gaming partner of the National Basketball Association. As an official partner of the NBA, The Stars Group gains the right to use official league betting data and its trademarks on its BetStars-branded sports betting site. The operator’s brands will also be promoted across the NBA’s digital assets including its NBA TV channel, as well as via its official website, app and social media channels. In return, The Stars Group will promote the NBA across its various brands, including PokerStars. The new Stars Group NBA…

US Sports betting in states outside of Nevada may be nearing reality. But that doesn’t mean it will be a business success. Even as major professional sports leagues like the National Basketball Association open their eyes to the multibillion-dollar opportunity with the sports wager industry, their ideas on how to get a piece of the action may impede the ability to attract gamblers away from illegal betting and offshore markets. The NBA, in particular, is being “short-sighted” in requesting a 1 percent cut on all bets, says Twitter v.p. of Analytics Jeff Ma. Ma, who was one of the leaders…

North America’s NBA basketball league this week unveiled its vision for sports betting in the US, should the country opt to introduce wider regulations. According to ESPN, NBA attorney Dan Spillane set out the NBA’s proposals to a New York State Senate committee, formally confirming the league’s support for plans to legalize sports betting across the country. Nevada is currently the only US state in which sports betting is legal, but New Jersey is leading the charge for nationwide regulation of such activities. New Jersey wants to overturn the federal 1992 Professional and Amateur Sports Protection Act (PASPA), which makes…

The NBA appears to be ready to lobby Congress to legalize and regulate sports betting in the US, a shift in the pro basketball league’s public stance from just a year ago. The NBA publicly talked about its intent to lobby Congress for the “federal framework” it has long espoused at the Sports Betting USA conference that is taking place in New York City this week. Here’s a synopsis of what NBA Senior Vice President and Assistant General Counsel Dan Spillane said: “We have advisors in DC & legislation we’re pulling together with our commissioner who jump started the conversation…

The support of NBA fantasy sports looks promising, as the league has agreed a multi-year deal with sports entertainment company PlayON to launch daily fantasy sports (DFS) contests in regions around the world. PlayON will serve as the official daily fantasy partner of the league in a selection of major markets in Europe, Latin America and Asia. The partnership will cover the launch of DFS competitions in France, Germany, Italy, Spain and the UK in Europe, as well as Argentina, Brazil and Mexico in Latin America and Australia, Japan and the Philippines in Asia-Pacific. The free-to-play games, which will launch…

The NBA is upping its game on daily fantasy sports, with a little help from FanDuel. The league unveiled a fantasy game based on NBA games called InPlay on Thursday. It appears to be the development of a product called FanDuel Turbo that never officially launched. The NBA has an equity stake in FanDuel. “We are always looking at ways to enhance the viewing experience, drive people to tune in to our broadcasts and increase the time spent watching live games,” said Melissa Rosenthal Brenner, NBA Senior Vice President, Digital Media, in a press release on the launch.  “NBA InPlay…