Tag: mobile gamers
Tiny minority of mobile gamers contribute 50% of in-game revenue
March 8, 2014
iGaming Business – Mobile applications relationship marketing specialist Swrve has reported that just 0.15% of mobile gamers account for 50% of the monthly revenue from in-game purchases. In the company’s first ‘Mobile Games Monetization Report’, Swrve said that this finding means that the vast majority of players deliver no revenue, thus reiterating the importance of acquiring and retaining users in the “high spender” category. Swrve also said that 50% of revenue is derived from the top 10% of those players that do make purchases. In addition, just 1.5% of players active in the month surveyed made an in-app purchase during…