Tag: Mobile casual gaming
Mobile casual gaming “most popular” for women
September 30, 2013
iGaming Business – According to a study by market research company Mintel, women are more likely to partake in casual gaming on a mobile device than men. The study claims that 27% of women said they play mobile casual games, compared to 24% of men. Games such as Candy Crush Saga, the world’s most popular app game, have helped contribute to the ongoing rise in mobile gaming. While women are proving to be the heavier users of mobile games, 13% of men say they are hardcore gamers in comparison to just 6% of women. In addition, 24% of men admitted…