Manchester City extends Paddy Power partnership

iGaming Business – English Premier League football club Manchester City has renewed a partnership with Irish bookmaker Paddy Power. Under the deal, Paddy Power will continue to serve as the club’s official betting partner in the UK, Ireland and Italy, enjoying access to first-team players for promotional activities and the use of hospitality services at City’s Etihad Stadium. The bookmaker has been a partner of the club for the past two seasons – the first of which saw City win the Premier League title – and the new agreement will extend the relationship until the end of the 2014-15 campaign….