Locaid links up with MobileStorm

Communication services provider mobileStorm and mobile location data company Locaid have joined forces to launch two new products aimed at strengthening mobile marketing techniques in the casino resort and online gaming industries. According to the Mobile Marketing Watch website, the location-based SMS Messaging and Appmail services have been designed for “revolutionising casino mobile marketing”. The two firms claim the new offerings will offer the “most advanced” geo-location messaging services to the casino gaming industry. Utilising the location-based technology, SMS Messaging will automatically detect a consumer’s geo-position and deliver relevant, real-time offers to them. In addition, Appmail has been designed to…