iGaming Business – English Premier League top-flight football club Liverpool has extended its partnership with online betting and gaming provider 188Bet until the end of the 2015-16 season. Under the two-year extension, 188Bet will continue to use the club’s platforms in Brazil and Asia to promote exclusive promotions and gaming prices surrounding each Liverpool fixture. Since 2012, Liverpool has been evolving its global betting partnership strategy, which allows betting partners to deliver a geo-targeted approach. “We’ve had great success over the last five years, continually adding value to our working relationship,” Liverpool chief commercial officer Billy Hogan said. “188Bet will…

Liverpool Echo – Liverpool city centre is officially one of the UK’s gambling hotspots. Research by the Campaign for Fairer Gambling has found that Williamson Square and its immediate surroundings has one of the highest densities of betting shops in the country. The 500 square metre area has the third highest concentration of any town centre with at least seven bookies, the campaign said. And city leaders say the area also boasts a number of payday loans companies and pawn shops. While traditional over-the-counter betting on horses and dogs is still big business for bookies, fixed odds betting terminals (FOBTS)…