Ladbrokes links up with Chelsea App Factory

iGaming Business – UK bookmaker Ladbrokes has teamed up with mobile technology specialist firm Chelsea Apps Factory to offer a single dedicated resource in order to accelerate the development of its mobile offering. Under the deal, which will begin formally in December, the Ladbrokes mobile sportsbook team will be co-located in a London hub with Chelsea App Factory staff. The two teams will work together on improving the bookmaker’s mobile product, analysing customer behaviour and using new technology to strengthen mobile products. The initial impact of the partnership will be based around football’s 2014 Fifa World Cup international team tournament…