From iGaming Business Online gaming company bwin.party is to become the official online gaming and betting partner of Italian Serie A football club Juventus, as part of a new three-year strategic partnership between the two parties. The deal, which will run from the 2013/14 season until 2015/16, will give bwin an enhanced presence in Italy, Europe’s third largest real-money gaming market. bwin.party will become a central part of the club’s promotional activities, as well as being integrated into its various digital and social platforms. The company will also work with Juventus on the development of on and offline co-branding activities…