Online gambling company Bwin.party has agreed a three-year digital sponsorship deal with Italian champions Juventus, its fourth partnership with a top European team. Italian media reports suggested bwin.party had also acquired the naming rights to the club’s ground, Juventus Stadium, but there was no confirmation of this. Bwin.party will become a central part of Juve’s promotional activities, as well as being integrated into its various digital and social platforms. Italy is embroiled in a tide of match-fixing allegations but Juve’s link-up with Bwin.party was welcomed by both parties. “Working with the greatest names in football is all part of our…

From iGaming Business Online gaming company bwin.party is to become the official online gaming and betting partner of Italian Serie A football club Juventus, as part of a new three-year strategic partnership between the two parties. The deal, which will run from the 2013/14 season until 2015/16, will give bwin an enhanced presence in Italy, Europe’s third largest real-money gaming market. bwin.party will become a central part of the club’s promotional activities, as well as being integrated into its various digital and social platforms. The company will also work with Juventus on the development of on and offline co-branding activities…