Horse betting potential business in China

ECNS – While gambling remains illegal on the Chinese mainland, Europe’s largest horse-race betting operator PMU is keeping a close eye on China’s emerging equestrian industry, hoping to gain first-mover advantage once there is any sign of the ban being lifted. The recent growing interest in equestrian sports in China has prompted Philippe Germond, chief executive of the Paris-based betting operator, to frequently travel to various Chinese cities to promote the French business model of horse-race betting in a market he believes could be worth 100 billion euros annually ($136 billion) if legalized. “If at some point in the future…