Tag: GBI Racing Israel
GBI Racing launches in Israel
October 13, 2013
iGaming Business – The GBI Racing joint venture between pay-televising broadcasters At the Races and Racing UK, which distributes British and Irish racing to betting outlets worldwide, is set to launch in Israel. From October 15, GBI Racing will commence a “substantial local marketing push” to propel the country to its top-tier status for 2014 alongside various other markets around the world. This will include a national television and outdoor advertising campaign, which has been planned by Israeli government-owned sports betting operator the Israel Sports Betting Board (ISBB). The campaign will coincide with GBI Racing’s launch in the territory and…